CLIMATE ACTION PULSE CHECK 2024
We are proud to present the first edition of the Climate Action Pulse Check, a global survey that will function as an annual assessment of climate action progress within the cycling industry.
The 2024 Climate Action Pulse Check showcases how companies in the cycling sector are integrating climate action into their strategies and how these efforts are perceived by the cycling community.
It gathered insights from 84 industry professionals across 16 countries and 240 cycling consumers from 19 countries.
Key findings include:
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80% of industry representatives report that their companies are taking a strategic approach to climate action, with 35% having made considerable progress and being able to track their results.
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Industry professionals are generally more optimistic about sustainability efforts compared to cyclists, many of whom feel that climate action should be a higher priority for the industry.
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A significant 77% of cycling consumers have switched brands due to sustainability concerns. They place the highest value on product longevity and repairability.
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Many companies are concentrating on using materials with a lower climate impact, and engaging the supply chain is seen as a crucial way to scale climate action throughout the industry.
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Up to 87% of industry representatives recognise real benefits from their climate efforts beyond just reducing emissions. These benefits include product innovation, increased employee motivation, legal compliance, and the development of new business models.
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Common obstacles faced include a lack of resources, regulations, knowledge, and support from management.
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61% of industry representatives are involved in collaborations that focus on climate and sustainability issues.