Moving Forward Together

First-Ever C-level Workshop on Sustainability

 

Over the past years, leaders in the cycling industry have developed a deeper understanding of the need to make sustainability an integral part of their businesses in order to thrive. The industry now stands at a pivotal moment, navigating ongoing market fluctuations while embracing more sustainable methods and materials for production, use, and end-of-life solutions. 

 

Recognising the complexity of the challenges ahead - and that no individual company can tackle them alone - a group of 16 leaders from across the cycling sector came together for a 1.5-day workshop in February at the headquarters of Riese & Müller in Mühltal, Germany.

 

This interactive event, facilitated by Shift Cycling Culture, included a group bike ride, a factory tour and was driven by open and honest conversations, knowledge sharing, with a strong focus on collective action. During the interactive workshop, participants co-created ideas and defined clear actions to steer the cycling industry into a more resilient and sustainable future.

 

Collaboration for industry transformation

 

Key topics discussed included:

• Intelligent use of data: Implementing smarter data usage and sharing to help companies improve processes, track progress, and make more sustainable decisions.

• Standardisation: Developing common frameworks to increase efficiency and transparency across the industry.

• Collaboration and Communication: Strengthening partnerships and improving communication with clear and impactful messaging towards consumers and other stakeholders. 

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Leadership commitment to sustainability

A central theme of the workshop was the importance of keeping sustainability at the core of business strategies. Meaningful progress requires not just top-level commitment but also the empowerment of teams and experts across organizations to champion and drive the sustainability agenda forward.​​​

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